Halloween Drop No. 01 — now open · Complimentary worldwide shipping over $49

Doll Clothes Size Guide — What Fits Labubu, Cotton Dolls & 15-25 cm Plushies

Quick answer: Clothes labeled '17 cm' fit Labubu-style plushies, first to third generation, and most blind-box plush characters of the same height. For cotton dolls and mixed plush collections, measure your doll's height, chest and head — our pieces fit the 15-25 cm range with the closures listed below.

The 17 cm standard, explained

Most blind-box plush characters — the Labubu body shape included — stand about 17 cm tall across their generations. That shared body is why '17 cm' works as a clothing standard: one well-cut outfit dresses a whole family of dolls. If your doll is a Labubu-style plush of any generation, our standard-fit pieces (hoodies, onesies, dresses, sets) are made for it.

Measure your doll in three numbers

For anything unusual — cotton dolls (棉花娃娃), BJD, reshelled or handmade plushies — measure:

MeasurementHow to measureOur clothes fit
HeightStanding, head to foot15-25 cm
ChestWidest point of the body, arms down12-16 cm
Head circumferenceAround the widest part of the head18-22 cm (hats), open (headbands)

Fit notes by doll type

Labubu-style 17 cm plushies: all standard-fit pieces. Generations 1-3 differ slightly in head roundness; hood pieces are cut deep to suit all three.

Cotton dolls (棉花娃娃) 15-20 cm: A-line dresses and the universal monster skeleton fit best; overalls suit 15-18 cm.

20-25 cm plush characters: the universal-fit wrap pieces (monster skeleton outfit) stretch to cover; tailored pieces like the onesie will be snug.

Teddy bears & stuffed animals: our 'teddy bear' winter line (puffer jacket, knit layers) fits classic 15-20 cm bear builds.

When in doubt

The wrap-style and A-line pieces are the most forgiving; tailored one-piece costumes are the least. If your doll sits between sizes, choose the wrap piece or write to us with your three measurements and we will tell you honestly what fits.

Frequently asked questions

What size clothes fit a Labubu doll?

Labubu-style plushies stand about 17 cm; clothes labeled 17 cm fit first, second and third generation bodies. That is our standard fit.

Do doll clothes fit cotton dolls too?

Yes — cotton dolls (棉花娃娃) from 15-20 cm wear our A-line dresses and universal-fit pieces. Check the chest measurement in the table above.

Will 18 inch doll clothes fit my plush?

No — 18 inch (46 cm) doll clothes are for American Girl-style dolls, nearly three times taller. Our line is 15-25 cm.

Can I return an outfit if it doesn't fit?

Yes, unworn pieces can be returned within the window on the shipping & returns page.